I’ve been ordering my prescriptions online from Walgreens since about 1997. Walgreens also sends their offline mailer to their online list through email. And, of course, I can shop at their website and have my purchases delivered without leaving the comfort of my home, which saves me time and expense.

Time is our most precious commodity and when people can save time as well as transportation expenses, they are easily drawn to your business over others who don’t offer this benefit. It’s true that not all businesses can operate in this specific scenario, but even those businesses that can’t, are able to use the Internet to market in other cost effective ways that can increase the bottom line.

While many companies now have websites online, over 50% of small to medium local businesses still do not. Of those who are online, the majority (about 90%) are unaware of how to use the web to increase their marketing power and decrease their expenses. Many still continue to spend vast numbers of dollars on offline marketing campaigns with little consideration of tracking just how successful or unsuccessful those campaigns really are.

Many offline businesses have websites that are literally sitting in the desert with no roads leading to their door. Web developers love to build websites and charge exorbitant prices to do so. They often convince businesses that they need a website and that the website will enhance their business. However, once the website is finished, the developer walks away and the site sits and doesn’t do much of anything for the business at all.

As a person running an offline business, you simply don’t have the time to try and figure it all out so you just write it off and move on. But I can help you.

I can teach you how to easily gather the email addresses of all of your existing customers (and their friends and neighbors) and how to use those addresses to market your business and continually increase your customer base. And, this is only one small way to use the power of the Internet to bring new business to your door.

To learn more about how I can help you use the Internet to form relationships with your customers that will keep them coming back and save you a lot of money in direct marketing, please fill out the contact form.

Because all businesses are different, I use different approaches for different businesses. After you fill out the form, I’ll contact you to set up a time for a free consultation where you can learn more about how I can help you in your particular situation.

To learn more about me and my background, please see the About page.

Glenn Joyner
President
www.scarheal.com